10 Summer Beach Aesthetic Ideas for Your Next Trip

There’s something magical about summer days at the beach.

The expanse of blue skies, the crashing waves, and the feel of sand in between your toes create an idyllic vibe for a dreamy getaway.

When I’m planning a trip, nailing the right beach aesthetic is just as important to me as the trip itself — it’s all about setting the vibe and capturing memories that are as beautiful as they are representative.

Whether you’re curating Instagrammable moments to share or simply enjoy basking in the sun and sea, nailing the perfect beach aesthetic is key.

From colorful palettes to cute details, these ideas will upgrade your next beach trip.

So let’s jump into 10 gorgeous beach aesthetic styles that would definitely inspire your summer travels!

1. Pastel Paradise

Pastel hues are the ultimate beachy charm.

Think light pinks, baby blues, creamy yellows — these colors are ideal for everything from your swimsuit to your beach umbrella.

Pack pastel-hued towels and a complimentary tote for a coordinated ensemble.

I experimented with this aesthetic on a recent trip to the Amalfi Coast, and the pictures felt like they could be ripped right out of a postcard.

2. Tropical Getaway Vibes

Tap into those lush, tropical island feels with bold florals and leafy greens.

Go for Hawaiian-print clothing, banana-leaf beach blankets and pineapple-shaped drink tumblers. Top it off with a palm-leaf beach hat.

When I used to bring a tropical-print beach chair with me, it instantly turned my little corner of the sand into a private island getaway.

3. Boho Chic Dream

Nothing sums up effortless beach style quite like a bohemian vibe.

Refer to the macrame blankets, fringed cover-ups and earthy shades like terracotta or sandy beige. Add the jewelry — stacked bracelets and long necklaces win.

One of my favorite spots was lounging beneath a fringed parasol, sipping coconut water, feeling like I was in a bohemian feeling oasis.

4. Nautical Stripes

For a classic seaside vibe, navy and white stripes are always welcome.

For a little bit of this sailor what with aka wear a striped swimsuit or bring a striped beach bag with you. Add tan sandals and gold accents and you’re good to go.

I took a navy-striped towel with me on a recent trip, and it made my setup look so clean and coastal.

5. Vintage Beach Nostalgia

Retro-inspired beachwear and accessories for a trip back in time.

Retro-chic, with polka-dot bikinis, high-waisted bottoms and oversized cat-eye sunglasses. Throw in a striped beach umbrella and straw picnic basket for a dose of nostalgia.

I tested this out on a visit to a quiet, tucked-away beach, and it felt like stepping into a frame from an old movie.

6. Sunset Palette Magic

Think about the golden colors of a beach sunset for a warm, glowing look.

Include hues of orange, peach, and gold in your clothing, blankets, and accessories. Mix it with neutral whites and sandy browns for the right balance.

An image I took while sitting on a peach-toned towel, the sunset reflecting off the ocean behind me, ended up being one of my best travel photos.

7. All-White Elegance

Embrace an all-white beach aesthetic to keep it simple yet stunning.

From flowy white kaftans to a collection of crisp white towels, this look exudes purity and elegance. Layer with silver or gold jewelry and a pair of oversized sunnies for glamour.

In Santorini, I did an all-white ensemble, and the contrast with the blue water was perfection.

8. Bright and Bold Color Pops

Let the fun of summer be reflected in your upbeat, bold colors.

Select swimsuits, towels and accessories in hot pink, electric blue or neon green. Match them with playful patterns such as zigzags or geometric prints for a fun vibe.

More than a decade ago, I brought my bright neon-pink cooler to the beach, and it immediately became a topic of conversation.